Today is the 37th anniversary of the birth of one of Apple's iconic products and one of its main lines of business that allowed us to see computing in a different way, to know its importance, we must go back in time and know its history with its achievements and failures.
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In 1976 Steve Jobs and Steve Wozniak finished the creation of 200 personal computers called Apple I, with hand soldered circuits, without monitor, with a value of $666, a not high price compared to the computers on the market at that time, due to the success achieved with this first product and achieve the sale of all units manufactured, they decided to found a company called Apple Computers Inc.
They founded their company with the capital collected from the sales of Apple I in 1977, started the production of a second product called Apple II, which was an incredible computer, with an outstanding design, which managed to position itself as a commercial success in sales, bringing computing to homes and educational centers, selling up to 6,500,000 units.
Graphical interface
Thanks to the success of the Apple II, Steve Jobs' company grew rapidly, which allowed them to reach commercial agreements with large companies of the time; thanks to this they could be part of the small and select group that could enter the Xerox innovation and development laboratories where innovative ideas for the future of computing were being developed.
In one of these visits, the Apple team was shown a system that replaces the common text screen of the system with a system of windows with a pointer controlled by the user thanks to a peripheral called "mouse", Jobs was fascinated with this concept called "graphical user interface", it immediately became his obsession, he knew he was facing an opportunity that he could not miss and included it in his next computers.
1984: Macintosh
A secret project called "Macintosh" was the one chosen by Steve to carry the graphical interface as a flagship, in addition this equipment implements a totally new design line in its physical components that prioritized the design with a minimalist "all-in-one" style.
Such a revolutionary product had to be embraced by the consumer, so a good advertising campaign could help in that task. The team decided to make a subtle analogy between IBM and Apple using George Orwell's book 1984 as a basis, thus producing an incredible commercial video that in just one minute manages to show the Macintosh computer as the liberator of the chains of the tyranny of large corporations.
Remains at the forefront
Macintosh products evolve year after year to provide users with the best possible user experience. From the first moment you use the macOS operating system on an Apple computer, you realize that you are using a high quality product that has been designed to facilitate day-to-day use. And it's not just that it's aesthetically pleasing or beautiful, but that they are very powerful computers used by professionals in computing, design and even audiovisual production.
The Macintosh line does not stop innovating, at the end of last year they presented their most revolutionary processor called "M1", based on ARM technology, with exceptional performance and low power consumption that has impressed the user community in terms of performance.
Apple proves again, that after 37 years it can continue to innovate and build the history of consumer computing.
Melvin
Software Engineer
Apple proves again, that after 37 years it can continue to innovate and build the history of consumer computing.
